Main Stage

In association with Heart, BBC Introducing and Mercia
It's the big one! The main event of the UK's biggest and best free festival. The line up gets better and better each year and 2010 will be no exception! With the best in local and national music echoing around the Memorial Park the Saturday main stage is a spectacle not to be missed.
- 9:25pm
- 8:00pm
- 6:45pm
- 5:30pm
- 4:30pm
- 3:30pm
- 2:30pm
- 1:45pm
- 1:00pm
- 12:15pm
With 4 out of their 6 albums going platinum the Northern Irish alternative rock band are truly masters of their trade. Nearly 12 months of work at their Manhattan command centre in 2009 has produced an enviable payload of new tunes: unveiling their ultimate singles collection at the tail end of last year.
In 2010 the A-Z Singles Series continues a pace with the release of letter G, Ichiban at the beginning of January and the announcement of a spring tour of the UK. At the end of the month, Ash are back in their New York studio to record further tracks which will complete the year-long run of single-sided alphabet singles.
Damon Gough (stage name Badly Drawn Boy) is a Mercury Prize-winning English[1] alternative music singer/songwriter. He was born on 2 October 1969, in Dunstable, Bedfordshire. He grew up in the Breightmet area of Bolton, Greater Manchester, England.
A chance meeting with Andy Votel at the Generation X bar in Manchester, where Gough's friends Scott Abraham and Damon Hayhurst were contributing to an exhibition by the Space Monkey Clothing Company and Votel was DJing, led to the foundation of Twisted Nerve Records. Badly Drawn Boy's first 7-inch single, EP1, was pressed the following year to critical acclaim, although only 500 copies were made.
In 2002, Q magazine named Badly Drawn Boy in their list of the "50 Bands to See Before You Die".
6 musical enthusiasts in one band can only mean one thing; exceptional music. Only formed in 2007, DSC haven't had long to establish themselves but that they have. Snapped up by Fiction Records, industry types have hotly tipped them to take on the world.
Hailing from deepest Essex, childhood friends Steve Sparrow, Chad Thomas, Phil Titus, Ben Giddings and Andy Hayes craft dramatic, heart-on-the-sleeve anthems. Fusing electronics with guitar parts and keys with self-assured emotion, Morning Parade are making unapologetically epic songs to soundtrack first kisses and last goodbyes. Check them out at Godiva at 5:00pm for free!
For the last few months Senser bunkered down with their guitars, thrown together new riffs and brought in the skills of legendary Drum and Bass producers Dean Rodell and Current Value. The results of these sessions will be showcased at full blast at this year's Godiva Festival.

One of Coventry's success stories along with The Specials and The Enemy, The Primitives are back home to entertain the people of Coventry. Morrissey of The Smiths fame quoted them in his top 5 bands so come and find out why.
Formed in June 2009, after playing in lots of bands both together and apart, Idle Playthings decided to form a band with the soul intention of having 'having a laugh'. They like to collaberate their individual tastes together to create music that they love to play and want others to enjoy.
Tempting Rosie, are a 7 strong trumpet waving, ass kicking ska band from Birmingham that perform fun loving music that you can dance to.
They're influenced from the realms of DUB and Reggae with a bit of indie and poppy goodness thrown in for good measure!
OST are a Birmingham-based 'emotronic', rock/electronica/dance/dub four-piece band comprised of two sets of brothers, the Camerons and the Unwins.
OST's 2009 highlights were a 12-day tour of Norway, a prime-time slot on the Victoria Square Stage at the Birmingham ArtsFest, headlining The Swindon Shuffle, (labelled the UK's biggest unsigned festival), playing BBC Radio 1's Big Weekend Fringe Festival and supporting "Delphic" in Birmingham on their UK Tour.
Influences are Bloc Party, Muse, Biffy Clyro, Radiohead and Led Zeppelin.
"The trouble with writing a book about yourself is that you can't fool around. If you write about someone else, you can stretch the truth from here to Finland. If you write about yourself the slightest deviation makes you realize instantly that there may be honor among thieves, but you are just a dirty liar." - Groucho Marx, 1961












